Trust and Consequences: A Visual Perspective
نویسندگان
چکیده
User interface (UI) composition and information presentation can impact human trust behavior. Trust is a complex concept studied by disciplines like psychology, sociology, economics, and computer science. Definitions of trust vary depending on the context, but are typically based on the core concept of “reliance on another person or entity”. Trust is a critical concept since the presence or absence of the right level of trust can affect user behavior, and ultimately, the overall system performance. In this paper, we look across four studies to explore the relationship between UI elements and human trust behavior. Results indicate that UI composition and information presentation can impact human trust behavior. While further research is required to corroborate and generalize these results, we hope that this paper will provide a reference point for future studies by identifying UI elements that are likely to influence human trust.
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تاریخ انتشار 2014